Notes
Slide Show
Outline
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Retail Trade Analysis for
 Fairview, OK, 1980-2002
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Population for Fairview, OK
1980-2000
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Sales Tax Collections
for Fairview, OK, 1980-2002
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Estimated Taxable Sales
for Fairview, OK, 1980-2002
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What is
Trade Area Capture?
  • Trade Area Capture estimates the number people that shop in your town annually.
  • TAC is estimated from your town’s estimated taxable sales figures obtained from the Oklahoma Tax Commission.
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Trade Area Capture for Fairview, OK 1980-2002
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What is a Pull Factor?
  • A Pull Factor is an index calculated so that trade areas can be compared across different cities and towns.
  • A Pull Factor is the town’s Trade Area Capture Divided by the town’s Population.
  • A PF > 1.0 implies that a town is drawing in shoppers over and above its own population.
  • A PF < 1.0 implies that a town is not capturing the retail dollars of its own residents.


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Pull Factors for
Fairview, OK, 1980-2002
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Pull Factors for Cities and Towns
in Major County, 1980-2002
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Pull Factors By Average City Size
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Pull Factors for Fairview & for Cities with Population 1,000-5,000
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Pull Factors for Fairview & Other
Selected Cities: 1980-2002
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SIC Codes for Gap Analysis
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Gap Analysis for Fairview 1999-2002
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Questions?